Tuesday, June 03, 2008

Samsung Campaign







An update with some of the work I've been doing for the last few months. Samsung just launched a new campaign for their wireless lineup, and I was lucky enough to have played a role in it's creation working with Derek Neil (Art Director) and Noreen McDermott-Santilli (Writer) at Cheil Canada, Samsung's goto agency. I created the initial concept illustrations (not allowed to post those yet) that got the idea off the ground, and which were used as reference for both the TV spots and the Print ads posted here. I also designed the background and type treatment for the final print spots. These are up all around Toronto, and I hear word that they're up in Vancouver as well, so keep an eye out for them.

You can find the TV spots here:
http://www.dailymotion.com/ViaMedia/video/x5d3j9_express-yourself-samsung_creation

JT out.

8 comments:

Anonymous said...

looks hype jt.saw a bunch of these on the subway the other day.good stuff man.

faheem

Marv-El said...

Yo Tuer!, lol. Goodstuff man.
I didn't know you got a Blog here as well. Congrats on that Samsung Campaign...yep it's everywhere in TO..haha.

BA said...

this is epic

Brandon said...

James,

Just found your work...really dope ish.

I actually saw the mockup of Sal's Famous you did on Cafe Press.

Is it possible for you to do one on a zipped hoody. With a Mookie tag on the front like they did on Spike's shirt in the movie?

Keep up the great work!

Anonymous said...

Wahoo Jamie!!
xo
egn

James Tuer said...

Thanks for all the kind words guys!


And Brandon, the site with all the shirts doesn't offer any zip up hoodies but I'll look around and post something here if I can find any other sites that do.

Peace

James Tuer said...

Hey Brandon,

Cafe Press just added zip up hoodies so I threw the Sal's Pizza image on there for ya. Take a look.

http://www.cafepress.com/panzerlounge/3575068

Peace.

RoseKipik said...

Excellente campagne !!! J'adore !!!!!